The Nu Spiritualism: Indie Music Marketing

The thought came to mind while watching the apple music commercial. Clarity. I am being marketed too as a creative artist with something to say, even in this glut of like minded folks.

Like you. And you.

And why shouldn’t I be marketed too? I spend money (or consider at least ) on books and websites to connect me to the largest audience possible to hear my songs.

And I realize that my decision making on where to put myself virtually is knitted together texts of faith and angle, something that gives a small advantage. Cause it’s the wild west out there. No one has a clue and the maze reconfigures monthly.

And it brings me to the spiritualist movement of the late 1800s all of knocking tables and ectoplasm. People went crazy for trying to reach across the veil and commune with the dead. And for every request, new technologies of bad science and melodrama were devised to refine ones access to the beyond.

I won’t be so cynical as to use the idea 9f snake oil salesmen. I do believe every new online music platform or least starts with real belief. It’s simply were cynical creatures. When some one sees a need, someone else needs profit from it.

Consider how we got here. The desire to share music among friends via Napster. In it’s design, it wasn’t created to upset the apple cart. It just did.

So pick your poison: seance or EPK? Spirit photos or the dream of going viral on YouTube? Tarot cards or download cards? Ancient texts or Twitter?

Whatever your choices, pack an extra thing in your ole’ kit bag: Belief.

Belief confounds the Improbable.

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The Zen Menu – The JK’s at Klekolo World Coffee

I’ve made much hulla and some baloo about my love and appreciation of Klekolo World Coffee (https://jasonpkrug.com/2015/03/26/when-klekolo-was-the-center-of-the-universe-2/), the home of my spiritual rebirth and purveyors of fine bean. So it seems only right that one of our rare gigs (Julie Kay and Myself, of course) is at this very place. And yes , on this very day.

And we’re bringing something special tonight. A taste of a harvest meal upcoming.

Since The Grimm Generation went on super secret hiatus, I started crafting songs about loss. Conceptual. Very real. And a record was born. Still cooking with our top scientists working on it (Hi Adam!). So what we have here is a preview of whats to come. Played live in one set. Acoustic voice and stompy foot. Cello sensuality in pluck and box. Lyric driven, image laden. We’re coming from and for the heart.

So as a delectable aperitif, the set, as it will be played tonight at 7:00 PM at Klekolo World Coffee, Court St in the grand old dame of Middletown.

For your consideration…

‘Push Play’ – ‘…whats so special about you?’
‘Twin Twisters’ – ‘…As good an epitath as any for us…’
‘Hidden Lake Smells Like Gunpowder’ – ‘There’s not enough medicine to make me feel. And EVERYTHING is medicine…’
‘Determined To Fail’ – ‘…past the cracked cross of the Evangelical warehouse’
‘Last Leaves To Fall’ – ‘… These nights, they expire. All hope. All desire…’
‘Your Body Betrays You’ – ‘… have I got your attention?’
‘Lush’ – ‘… As we wind together like vines, we bear fruit in this unbearable heat…’
‘Last Days Of Rome’ – ‘… And we squandered what we were given. It wasn’t healthy, but it was Home…’
‘Ring It Out’ – ‘I’m a bad liar. I won’t hide it. You fill me up and I get drunk with it…’
‘Believe In Me’ – ‘astral are just pricks in the dark’
‘Nu Constellations’ – ‘… aren’t we done with all the gravity of old reputations?’
‘Cut Down The Moon’ – ‘…a war was fought. No one knew….’
‘Outloud’ – ‘If you want to love me, you can love me.’
‘The Boy King’ – ‘the allure of the utter wreck, The Boy King takes another sip…’
‘Saving Grace’ – ‘…It’s intimate. But a different kind…’
‘I’ve Never Been Here Before’ – ‘I kicked some friends when they were down. I kicked up dust till I cracked the ground’
‘The End Of Mystery’ – ‘… Regards unopened, ghosts in the wire. The songs stay unwritten, nasty looks from the choir…’

And plus, paying respects to where we came from…

‘Bigger Than’ (The Grimm Generation) – ‘All my sad songs are about you now.’
‘St Joan (Of Rt 495)’ – ‘Cops are scary’

Please join us for a live viewing of the upcoming album ‘The Zen Of Losing’ as performed by Jason P. Krug (vocals, guitar) and Julie Kay (cello) at Klekolo World Coffee, Court St in Middletown, 7:00 pm sharp.

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Brush Your Death 100 Times A Day

After a brief period of death and resurrection (I should note that I neither died nor was resurrected. I do tend to be dramatic ) I have come out the other side of this mortality wormhole with knowledge. Well….not knowledge. ….let’s call them paranoia based lessons to live by. Or die by. Whatevs.

1) when we get sick, we go into Safe Mode. All higher functions miss the Start menu and you lose all ability to color your world or place your self in the frame. It’s hard to consider the Great American Novel when your your thoughts go into rogue survival mode. It’s ok.

2) freedom of choice drives everybody crazy…..to paraphrase X. And without the ability to appropriately focus on my entertainment choices, I let go and listened to satellite radio. That’s my version of giving up. And though I understand the appeal of new music discovery, I found the content was too light, too repetitive. It was good for my distracted state, but what does that say? Is the fear that if we get overly engaged we will drive into the ocean over and over?

3) life is precious. But precious things are by their nature dull. Live agressive.

4) if you survive, show off. Go public. Maybe plan a date to show off how alive you are with a dear cello playing friend. (Klekolo, August 18th @ 7:00 pm)

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