See The Boss Pedal, Be The Boss Pedal: An Argument For Digital Effects In Normal Conversation

As a clear sign that I have been driven mad, I have permanently effected the affects of this particular medulla oblogata with my recording within Dante’s digital pit, I have come to the realization that digital effects are not just for music.

Furthermore, I need to make a miracle machine (which is tricky as the dog ate my engineering degree) that puts digital effects where they belong: conversations. This may require we all walk around with permanent earphones on to get the effect (big and fat), but what are words worth? They are worthless unless you can EQ them to a listenable form and then blast them through BIG reverbs.

Effects will be the new punctuation. They will say. When I create the machine. I will be hailed as yet another distraction (like iphones and Instagram and insulin) that is keeping us from becoming the species we should be, in our most perfect and docile form.

Dull. Dullllllll. Im So Bored with your plain, simply heard speeches. Do me a favor…ask me that in Flanger. Phase me, baby.

Consider how it can really emphasize the conversations you are already having?

Don’t you feel cheated when you are angry and yell at someone and it simply dissipates? Try that with a big hall reverb. Now THATS angry and impossible to ignore.

What about ordinary dull conversations with people in the grocery line? Slip in some Digital Delay…and slowly build it, so your words leave your mouth and are suddenly bouncing, bouncing everywhere, every direction, every corner and crevice of the subconcious till theres no option for anyone but to turn away and look at the Star or People Magazine.

Late night and early morning? Need to talk to people but your too wasted to form words? Compression. Everything you say will have more impact, even if that statement is ‘I’m sorry I dropped the ball on the Perkins account.’. Your manager can only admire your honesty, forthrightness and deep sonorous tones. And this is how you get a promotion.

Tryin to explain away a prior bad act? Speak clearly through a Heavy Metal distortion. Raise the gain. Speak slowly and stare directly into their eyes and watch as they get confused, a little sad and go away.

Need a lil pickup in the bedroom? Ladies love a good Wahhhhhhhhhhhhhhhhh, brother. Get all Issac Hayes and shit and lay it down.

My point being that we short change ourselves in terms of appropriate dramatics. Sometimes it takes a bit o’ science.

The REAL point being this record is killing me.

(dictated but not read in Vibrato)

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See The Boss Pedal, Be The Boss Pedal: An Argument For Digital Effects In Normal Conversation

The Fifth Horseman: Playlists

What is an album?

For the sake of clarity, Ill put a definition on it: approximately 45 minutes of a single artist or group of artists (or ‘band’ as the kids call them today)whose intent is to capture your attention, imagination and share some personal POV’s….or big comic book epic’s about Norse Mythology, whatever.

The expectation was that if you can create a ‘single’, a pop length taste with hooks and ‘legs’ (thats Hollywood talk I’m just misappropriating) then that would serve as bait for you to buy a Long Player. And take a trip inside the mind of the artist.

There’s a certain level of bait and switch in 85% of these releases. We have all bought a record based on a single and came away disappointed. I don’t believe there’s any guile attached to this. It’s only natural to lead with your strongest move, and if you could dance to it, all’s the better.

It’s craft. It’s musicians giving you what you want….but adding in their own acts of personal exploration and musework. And all it costs is 45 minutes of your time. A worthy investment…if the album doesn’t suck.

What is a playlist?

A playlist is a bait buffet. All killer, no filler. No single artist, songs based on moods or holidays or just for kicks. Some playlists capture a time they were created and always bring you to that point. The songs act as photographs reminding you that you of forlorn summer or that you once loved Terrence Trent Darby.

In a sense, you become the artist. You create the moods, call the causes and use your own sense of what works using others work. You mix era’s and genre’s, speeds and volumes based on whatever you feel like. Why make ‘Blood On The Tracks’ when you can create ‘Divorce Playlist Volume 1′?

When we discuss whats destroying the Music Business, let’s call it for what it is: Freedom. The freedom of the listener to cull through the history or recorded music and pick the particular tastes they savor. It is creation. It’s imaginary radio where you are the DJ, the sponsor and audience.

As a recording artist, it is a frustration. As someone angling for that 45 minutes of your time, it’s another obstacle. Another distraction in an increasingly distractable world.

What happened is music making moved beyond the music makers and became the trade of anyone inclined. This is progress. This is new.

And the one thing Playlists offer is discovery. You can find sounds you never heard before but love as much as your ole’ Ian Hunter records. Carefully cultivated and collected in a thematic list.

Spotify is not the problem. Nor Apple Music. YouTube. It’s freedom of choice that buggers us. So we must stop freedom of choice at all costs. Individuals deciding for themselves has made this world sick and shallow.

Do I believe that? Sometimes, yes. Is it true? Yup. The war between being a fan and an artist too is harrrrrd.

As for me….well, I write singles.

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The Fifth Horseman: Playlists